The 30X30 Forests, Food and Land Challenge

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Name of initiative The 30X30 Forests, Food and Land Challenge
LPAA initiative No
NAZCA Initiative No
Website address
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Starting year 2018
End year
Secretariat Manuel Pulgar-Vidal—Leader of the Climate and Energy Practice at WWF International and former President of COP 20—is on the Advisory Committee of the Global Climate Action Summit and leading the convening of the food, forest, and land challenge coalition. We invite all stakeholders to join us by emailing

Media Contact: Nick Nuttall Spokesperson & Director of Communications

Joseph Giumarra Havas PR

Melanie Gade WWF

Organisational structure Part of the Global Climate Action Summit taking place in San Fransisco, September 2018.
Geographical coverage
Name of lead organisation WWF
Type of lead organisation NGO/Civil Society
Location/Nationality of lead organisation


Description WASHINGTON, 11 June 2018 -- As part of the Global Climate Action Summit, WWF, together with a broad coalition of partners, today issued the 30X30 Forests, Food and Land Challenge: calling on businesses, states, city and local governments, and global citizens to take action for better forest and habitat conservation, food production and consumption, and land use, working together across all sectors of the economy to deliver up to 30% of the climate solutions needed by 2030.
Objectives To achieve the 30X30 goal we must:

1. Halve food loss and waste and consume conscientiously. - Food Loss & Waste: Sustainable Development Goal Target 12.3 calls for halving per capita global food waste at the retail and consumer levels and reducing food losses along production and supply chains (including postharvest losses) by 2030. - Climate-Friendly Diets: By reducing overconsumption, making healthy and responsible choices in line with suggested dietary guidelines—while avoiding food waste—we can alleviate pressure on natural habitats and climate.

2. Sequester 1 gigaton of carbon each year in forests, soil and other natural and working lands by: - Keeping Carbon in the Ground: Agriculture and forestry businesses can shrink their carbon footprint through habitat conservation and by eliminating the loss and degradation and conversion of forests, grasslands, mangroves, soils and other habitats from their supply chains. - Putting Carbon Back Into the Ground: We can increase the amount of carbon that is reabsorbed into the ground by reforesting lands and rehabilitating soils that have been cleared or degraded. - Climate-Friendly Farming: By employing climate-smart production techniques, farmers and ranchers can yield food while building up more carbon in the ground.

3. Enable better consumption and production of food and fiber through finance, transparency, public-private collaboration and protecting local rights. - Finance: Through innovative financing, lenders and investors can diffuse risk and provide more financial security so farmers, ranchers, and other producers can invest in improved production practices more confidently. - Tech: From satellite monitoring to distributed ledgers like blockchain—new technologies can create more transparent supply chains and enable companies to verify their suppliers are producing responsibly. - Coordination: Businesses should collaborate with each other and coordinate more closely with state and local governments to implement climate targets in their supply chains and drive strong policies that create a level playing field for producers. - Protect Rights:The rights and safety of those on the front lines of habitat loss must be protected: Indigenous Peoples, conservationists on the ground, and local communities.

Activities We need to unite a sector. We need to define the science. We need to drive investment. We need to deliver ambitious and innovative solutions. We need everyone’s help.
One or two success stories achieved

Monitoring and Impacts

Sustainable Development Impact:
E SDG goals icons-individual-rgb-15.png  
Function of initiative Political dialogue, Technical dialogue
Activity of initiative Awareness raising and outreach, Knowledge dissemination and exchange, Advocacy
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Participants Number Names
Members 64  
Companies 0
Business organisations 0
Research and educational organisations 0
Non-governmental organisations 57 ADECIA (France),  American Forests (USA),  Avoided Deforestation Partners (USA),  California Air Resources Board (USA),  California Natural Resources Agency (USA),  Chatham House (United Kingdom),  City of San Francisco (USA),  Climate Advisors (USA),  Climate and Land Use Alliance (USA),  Climate Change Adaptation Project (USA),  Climate Focus (Netherlands),  Climate Reality Project (USA),  Climate Smart Group (USA),  Convention on Biological Diversity (Canada),  Conservation Alliance (USA),  Conservation International (USA),  Doris Duke Charitable Foundation (USA),  Earth Innovation Institute (USA),  EAT Forum (Norway),  Environmental Defense Fund (USA),  European Climate Foundation (Netherlands),  FAIRR (United Kingdom),  Fahr LLC (United Kingdom),  Food and Land Use Coalition (Colombia),  Forest Trends (USA),  Global Optimism (Costa Rica),  Global Resilience Partnership (Sweden),  Gordon and Betty Moore Foundation (USA),  Governors’ Forest and Climate Task Force (USA),  IDH the sustainable trade network (Netherlands),  International Union for Conservation of Nature - IUCN (Switzerland),  Meridian Institute (USA),  Mission 2020 (USA),  Natural Resource Defense Council - NRDC (USA),  NextGen Policy (USA),  Oxfam (United Kingdom),  Project X Global (United Kingdom),  PWC (USA),  Rainforest Alliance (USA),  Rights and Resources Initiative (USA),  Sierra Club (USA),  Solutions from the Land (USA),  SYSTEMIQ (United Kingdom),  The Climate Group (United Kingdom),  The Earth Institute at Columbia University (USA),  The Nature Conservancy (USA),  Tomkat Ranch (USA),  Tropical Forest Alliance (USA),  Unilever (United Kingdom),  United Nations Foundation (USA),  UN Sustainable Development Solutions Network (USA),  World Business Council for Sustainable Development - WBCSD (USA),  Wildlife Conservation Society (USA),  World Economic Forum (Switzerland),  World Resources Institute - WRI (USA),  World Wildlife Fund - WWF (USA).
National states 0
Governmental actors 3 Norway Ministry of Climate and Environment (Norway),  Peru Ministry of Environment (Peru),  UK Department of Energy & Climate Change - DECC (United Kingdom).
Regional / state / county actors 0
City / municipal actors 0
Intergovernmental organisations 3 United Nations Framework Convention on Climate Change - UNFCCC (Germany),  United Nations Development Programme - UNDP (USA),  United Nations Environment Programme (Kenya).
Financial Institutions 1 World Bank (USA)
Faith based organisations 0
Other members 0
Supporting partners 0
Number of members in the years
Have only national states as participators No


Transport Agriculture Forestry Business Financial institutions Buildings Industry Waste Cities and subnational governments Short Term Pollutants International maritime transport Energy Supply Fluorinated gases Energy efficiency Renewable energy Supply chain emission reductions Adaptation Other Resilience Innovation Energy Access and Efficiency Private Finance
No Yes Yes No No No No No No No No No No No No No No No No No No No
Last update: 29 April 2022 13:30:21

Not only have national states as participators